The third installment of the series is a little melodramatic. I liked the subtlety of the last one and the hammer-force shock value of the first one. This one is just a guy coughing, or gasping for air. He might have asthma. He’s in front of steps, but it looks as if he’s just descended them. If he’s that worked up after coming down some steps he’s in pretty bd shape. I guess the point is that smoking makes one attractive, no matter what you’re doing.